01The keel
Our Story
From Richmond's shipyard legacy to a new generation of builders, S*H*U carries the work, dignity, and imagination of our people forward.
Begin the journey
Richmond, California · Est. 2021
S.S. Carried Forward · 747
A legacy
you can board.
Built by us. Carried forward.
Conceive. Believe. Achieve.
747
The shipyard is open
We are not waiting
to be carried.
SOVEREIGN HUSTLE UNITED is a Black-owned cultural house built at the intersection of history, fashion, music, publishing, visual art, youth sports, and community. Every deck holds a different part of the same mission.
Enter The Shipyard ↗︎Choose your deck
One ship. Many rooms.
Every area of S*H*U 747 has a purpose—and every purpose carries the legacy forward.
02The culture deck
Hip-Hop & Entertainment
Hip-Hop, R&B, Soul, Jazz, Blues, film, publishing, comedy, performance, and visual art shaped by Black culture and independent ownership.
03The design room
747 Fashion
Union Olive garments, heritage materials, and limited pieces made to carry history into the future.
04The A-36 field
Youth Baseball
PONY baseball for ages 5–17, an elite Bay Area travel team for ages 15–17, and historical A-36 uniforms reserved for All-Stars.
05The officers' room
Membership
The S*H*U coin marks belonging, responsibility, and a promise to build something worthy of being carried forward.
06The home port
Richmond & Community
Programs, partnerships, and opportunities rooted in Richmond and built to create lasting access for the next generation.
The membership coin
Not access alone.
A responsibility.
The coin is a symbol of membership and a commitment to legacy. Each member enters carrying the same principle: what we build together must be carried forward.
Conceive. Believe. Achieve.
Enter the Membership Deck ↗︎